Ambush

Welcome to 2nd Culture, Amsterdam's destination for the curated Ambush brand. Our handpicked selection covers the bold jewelry, sharp outerwear and Nike collaborations that Yoon Ahn and Verbal built from a small Tokyo studio into a global name. Every Ambush piece blends Japanese pop culture with high fashion, and every one we stock has a story worth passing on.
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From Tokyo Jewelry Label to Fashion House

Ambush started in Tokyo in 2008, when designer Yoon Ahn and her husband Verbal, a rapper and producer, began making jewelry for their friends in music and fashion. When Kanye West wore the "POW!" pendant, the rest of the world started paying attention.

In 2015 Ambush grew into unisex apparel, and a year later it opened its first flagship store in Tokyo. The brand reached the final eight of the LVMH Prize in 2017, and in 2018 Kim Jones appointed Yoon as jewelry director at Dior Men. Ambush was part of New Guards Group from 2020, but the founders have since taken back full ownership.

Ambush Jewelry and Signature Designs

Ambush jewelry turns everyday hardware into statement pieces. These are the designs our Community asks for most:

  • POW! ring and pendant: the comic book "POW!" that put the brand on the map.
  • Safety pin bracelet: oversized silver safety pins linked into a chain.
  • Cable tie bracelet and rings: a plastic cable tie, recast in sterling silver.
  • Lighter case and chain: a lighter holder you wear around your neck or clip to your belt.
  • Jackets and hoodies: reversible down jackets, moto jackets, padded coats and heavy hoodies with clean, architectural cuts.

Ambush x Nike and Other Collaborations

Nike made Ambush a sneaker name. The Ambush Dunk High arrived in bright colourways like Deep Royal Blue, Flash Lime and Active Fuchsia, with an oversized Swoosh that runs past the heel. The Ambush Air Force 1 followed in Black and Phantom (white), and the Air Adjust Force brought back a forgotten 1990s basketball shoe. Ambush also designed an NBA apparel range with Nike, including the much wanted Lakers jacket. Want more rare pairs? Browse our Nike limited edition collection.

Outside Nike, Ambush worked with Converse on the Chuck 70 and a fuzzy CTAS Duck Boot, with Bulgari on the Serpenti, with Gentle Monster on sunglasses and carabiners, and with Levi's on denim. Way back in 2008, the brand even worked with BAPE on a Kaiju capsule.

Curated and Checked at 2nd Culture

Hyped Ambush x Nike pairs and silver jewelry are popular targets for fakes. That is why every Ambush item we stock is handpicked, goes through our authenticity check and is graded with our condition check. Here is what we look at:

  • Jewelry: genuine pieces are solid sterling silver with crisp Ambush engravings and a hallmark. Light, hollow metal is a red flag.
  • Sneakers: we check the style code on the size label, the shape of the extended Swoosh and the quality of the stitching.
  • Clothing: labels, wash tags and hardware should match the season and style of the piece.

How to Style Ambush

Picture a Friday night in Amsterdam. You wear a black Ambush moto jacket over a plain white tee, with wide black trousers and a pair of Phantom Air Force 1s. A safety pin bracelet catches the light at the bar, and a silver chain sits just above your collar. On a grey afternoon, swap the jacket for a reversible down coat and let the Deep Royal Dunks add the colour. Like that mix of jewelry and attitude? Take a look at our Alyx collection, or find more outerwear in our jackets and sneakers collections.

Ambush Sizing Guide

Ambush cuts are often bold, so always check the measurements on each product page.

  • Tops and hoodies: relaxed and slightly oversized. Stay true to size for the intended look.
  • Jackets: generous through the shoulders. Size down if you want a closer fit.
  • Rings: Ambush rings come in their own sizes, so compare the inner diameter with a ring you already own.
  • Nike x Ambush: most pairs fit true to size. The Dunk High feels a little snug, so wide feet can go up half a size.

FAQ - Frequently Asked Questions

Where can I buy Ambush in Amsterdam?

At 2nd Culture. We carry a curated, regularly changing selection of Ambush jewelry, clothing and Nike x Ambush sneakers, in store and online.
Who founded Ambush?

Ambush was founded in Tokyo by designer Yoon Ahn and her husband Verbal. Yoon is still the creative director.
Is Ambush a Japanese brand?

Yes. Ambush is based in Tokyo, and its designs draw on Japanese pop culture, club culture and comic books.
Why is Ambush jewelry so expensive?

Most pieces are made from solid sterling silver in limited runs. You pay for design, weight and craftsmanship that lasts.
What is the Ambush x Nike collaboration?

A long partnership that includes the Dunk High, Air Force 1, Air Adjust Force and Air Max 180, plus an NBA apparel range.

Ready to add a bold detail to your look? Visit 2nd Culture in Amsterdam to try on the jewelry and feel the weight of the silver, or browse the current Ambush selection online before your piece finds someone else.